MOODS FOR
A REASON

Hi, I’m Mehmood — an Art Director and Creative Strategist based in Toronto.

I make stories that happen to look like ads.

Sometimes they turn heads, sometimes they heal hearts, and sometimes they just make you stop and feel something — which is the whole point.

Over the past 15+ years, I’ve worked across South Asia, and The Middle East, from small print studios to global networks like VML (WPP Group), Grey, and McCann Worldgroup. Those years taught me that design isn’t just about how it looks — it’s about how it connects, how it lingers, and how it quietly stays.

Some of my work lives in large-scale brand campaigns; others live quietly — in limited drops, notebooks, or collectibles.

Either way, it all begins with the same intent: to give every mood a reason.