MOODS FOR
A REASON

Hi, I’m Mehmood, an Art Director & Creative Strategist living in Toronto.

I make ads.
Ads of all shapes, colors, and sizes — for brands of all kinds.
Ads that turn heads, heal hearts, make you laugh,
or are simply beautiful to look at.

It’s a lot of fun, and for the most part, I love it.

Over the past fifteen years, I’ve worked across Pakistan, Dubai, and Saudi Arabia.
From local print studios to global networks like WPP / JWT, Grey, and McCann,
my work has always centered on one thing:
connecting people through design that moves quietly, but stays.

Some of my work lives in large-scale brand campaigns.
Some lives quietly; in limited drops, notebooks, and objects.

Either way, it begins with the same intent:
to give every mood a reason.